The Marketing Mix

So with your marketing, which side of the fence are you on? Digital or Print?

Hand holding a megaphone throwing social media icons on blue background. Vector file available.

Well … we at CFL think that, that fence has been replaced! Replaced with a gate – where Digital Marketing and Printed Marketing are working together very nicely indeed.

We are also very aware that this mix of marketing is often referred to by many different terms; CrossMedia, Multi-Channel Marketing, covering all the ‘Touch Points’. But the message is the same – to get true return on your investment (ROI) you need to be using all the marketing channels at your disposal. Because what works for one customer will not necessarily work for another.

So why not send a personalised, targeted email to your customers, you can even create a personalised website landing page for them too! and then follow that up with printed materials in the post, something they can touch, smell and feel, a great tool for storing information in the old memory bank – and perhaps a week later follow that up with a telephone call? Not only will you be putting your product or service in front of your customer but you will be building a relationship with them too!

We can help you to create, manage, and analyse marketing campaigns using Personalised URL’s and Landing Pages. With Cross Media Marketing you can take advantage of both online and offline marketing media to build unique and dynamic marketing campaigns.

Key Benefits

  • Measurable results
  • Increased response rates
  • Reduced costs
  • Content relevant to recipient
  • Increased customer loyalty
  • Database regeneration
  • Qualified sales leads
  • Engage responders meaningful dialogue in more meaningful dialogue

To find out more about our marketing packages and how they may work for you, get in touch!